However, we all know social media management is no walk in the park. Personal branding takes a ton of time and dedication, but together with our clients, we produce awesome, and lasting results. #v2b #vision2brand #PersonalBranding #branding

Always on is not enough for Gen Z. They spend more time online than any other generation, they also continue to look for easier, more natural ways to interface with all of the devices they use. This includes accessing the Internet with their voice, using tools such as Siri or Alexa, but also with gestures, and hand and finger movements on a touchscreen. Despite Gen Z’s eagerness to access the web using new methods and different devices, they still show a clear preference for

One of the most engaging and attractive qualities a CEO can exhibit is the generosity of spirit. In this case, social media becomes a platform for sharing the values of the company and spreading brand awareness. As Arianna Huffington said, „When it comes to championing causes, social media can be a valuable tool for sharing your values and your causes." The generous approach of Microsoft CEO, Satya Nadella, has allowed him to inspire his numerous followers with a wonderful po

"Our Instagram account has been hacked. So has the account of Stefano Gabbana." Marc, Festscherin, Professor of Marketing at Rollins College, published a paper dealing with an issue of the brand hate. He claims that brand hate is triggered by three determinants (negative past experience, symbolic incongruity, ideological incompatibility) and leads to three behavioral outcomes (brand avoidance, negative word-of-mouth, brand retaliation). Seeing as Chinese support can make or b