Die meisten deutschen Internetnutzer nutzen ihr Smartphone lieber, um online zu gehen. Während 87 Prozent ein Smartphone und 65 Prozent einen Laptop nutzen, bleiben Desktop-PCs mit nur 62 Prozent die dritte Wahl. Halten Unternehmen mit diesen Zahlen wirklich Schritt und schaffen für ihre Kunden das beste mobile Nutzererlebnis? #vision2brand #v2b #mobil #internet

Members of Gen Z are highly purposeful and cautious when it comes to their personal brand and how they want it to appear online, more so than prior generations. Just as they are increasingly comfortable blending the digital and physical worlds in their own lives, this generation also sees our online reputations merging with offline consequences. While they are the most digital generation in history, Gen Z values distinctly human traits like uniqueness, authenticity, creativit

If you have ever asked yourself what millennials are doing on their mobile devices all the time, this survey might give you some answers. Smartphone users were asked what their “can’t go without” apps are and 35 percent of the respondents named the mobile app of the e-commerce giant Amazon. Gmail and Facebook were also chosen as essential but isn’t it kind of worrying that the number one most needed app is a shopping one? #vision2brand #v2b #musthaveApps #millennials #smartph