06 | Monitor
SOCIAL MEDIA LEADERSHIP STRATEGY #v2b
Going from guesses to quantitative answers: monitoring your brand regularly helps you to stay in the know. How will you link your business objectives to social KPIs such as likes, followers, and interactions? A strict ROI approach, while highly credible, does not capture the value of interacting with the target audience over time. With SMART objectives, you'll make sure your goals actually leads to real business results.
In order to engage appropriately, it is important to understand where your target audience lies.
Social listening helps to discover a trend that improves the timing of communication.