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05 | Own it
SOCAL MEDIA LEADERSHIP STRATEGY #v2b
Make sure your social circles are a positive reflection of your brand. The truth is, the behaviors and opinions of your connections directly affect your reputation and digital brand credibility. Around 85% of your audience expects you to interact with them. You have to respond to your audience and engage with them – not only in times of crisis.
WHAT HAPPENS IF I SCREW UP?
Set guidelines for conflict management and responses to negative feedback. If you do a mistake, you need to own up to it honestly and talk about how you're going to make change around it.
Handle negative comments promptly and with care. Moreover, always remain professional online.
Are there compliance or security issues that must be addressed? Have a plan for mitigating these risks.
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