2020 Global Trends in Reputation
What is on the mind of corporate reputation leaders?
1. Higher purpose
Companies need to deliver on a corporate brand purpose and embrace cultural values, at an emotional level that transcends the products and services they sell.
2. Data privacy
Cyber and data breaches are an everyday reality and a growing threat for all major companies.
3. Responsible investing
Considering ethical and environmental concerns before making financial decisions.
4. Impact of technology
AI, the Internet of Things, Big Data, and drones are impacting consumers and businesses.
5. Climate change
Countries, governments, and businesses are expected to protect and manage their impact on environmental change.
Stakeholders and individuals who have extraordinary influence on public opinion and reputation, who may be private individuals, politicians, or subject matter experts.
7. Mistrust of big institutions
The public’s mistrust and the questioning of the integrity of big institutions such as businesses, governments, and media.
8. Sustainability and responsible sourcing
There is an expectation that companies source materials responsibly and minimize environmental impact through their supply chain.
9. CEO activism
CEOs of major companies are increasingly taking a public
stand on political, social, and values-based issues, and are
not just concerned about their bottom lines.
10. Equality, diversity, and inclusiveness
Businesses are judged based on the demographic profile (gender, ethnicity, race, etc.) of their workforce.
Source and full report: https://insights.reputationinstitute.com/roi-of-reputation/2020-global-trends-in-reputation