BABY BOOMER - Media Consumption in the Age of COVID-19

As the coronavirus outbreak continues to wreak havoc across the globe, people’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa. During this period of pandemic-induced social isolation, it’s no surprise that people are consuming vast amounts of media.

BABY BOOMERS appear to have changed their media consumption the least as a result of the outbreak, with an increase in watching boradband TV most apparent.

Credit to Visual Capitalist