CEO Branding at it's Best!
"Optimism is the only free stimulus in this world. Because when the mood is positive, everything is possible." so said the former CEO of SAP, Bill McDermott, who has announced his move to ServiceNow via Social Media.
Such direct communication is a valuable and powerful tool. Personal branding on it's best! He has thanked his former team, welcomed the new CEOs as well as expressed his hopes and desires for the new position from 2020 onwards. This kind of openness allows his followers to feel valued, thus also will instilling an overall positive attitude to him as the new CEO of ServiceNow.