Does Your CEO Have A Personal Brand? If Not, It Could Be Affecting Your Bottom Line.
We as consumers may have a fascination with businesses and their success stories, but it’s the people we feel connections to, not corporate entities.
Good read: https://www.forbes.com/sites/ryanerskine/2017/12/17/does-your-ceo-have-a-personal-brand-if-not-it-could-be-affecting-your-bottom-line/#34725a4d2f09
Jeff Bezos, chief executive officer of Amazon.com Inc. and founder of Blue Origin LLC. Photographer: Matthew Staver/Bloomberg