Gain trust, nurture trust
Sometimes CEOs are confronted with situations that require them to make a decision. As it has been proven by Joe Kaeser, the CEO of Siemens, such decisions may and should be shared on the CEO social media page. Such a policy not only makes the CEOs and the brands they represent more trustworthy, but also provides both the person and the company the feeling of being the genuine item. The sincere deliberation over the critical issue of attending the business conference in Saudi Arabia wins instant support from followers and makes Mr. Kaeser ever so more approachable.