GEN X - Media Consumption in the Age of COVID-19

Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more content since the outbreak, with broadcast TV and online videos (YouTube, TikTok) being the primary mediums across all generations and genders = More Time to Kill.

Gen X have increased their TV watching more than any generation, but are also watching TV online.

Credit to Visual Capitalist