Generosity - the new buzzword in business
One of the most engaging and attractive qualities a CEO can exhibit is the generosity of spirit. In this case, social media becomes a platform for sharing the values of the company and spreading brand awareness. As Arianna Huffington said, „When it comes to championing causes, social media can be a valuable tool for sharing your values and your causes." The generous approach of Microsoft CEO, Satya Nadella, has allowed him to inspire his numerous followers with a wonderful post championing the people and teams for change in 2018.