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  • Writer's pictureOxana Zeitler

Be Aware Of The New Social Media Trend - Less is More

Do we see a new trend here? The use of social media in general and multi-networking, in particular, is still on the rise, but researchers are noticing clear signs of plateauing. People not only spend less time in the networks but also stop channeling their content via different social media outlets. Gen Z and millennials are leading this trend with millennials showing a downward shift.

That might come as a surprise to the supporters of the multi-channel approach, where similar content is distributed via a variety of networking channels. This kind of content dissemination is entirely futile. The modern users demand authenticity and relevance. These can only be achieved through the dedicated social media page, directed exclusively at the actual and potential customers.

Less, in this case, is more.

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