MEDIA USE BY TWEENS & TEENS

Pre-adolescent market or so-called tweens are fastly becoming the lucrative target for online advertising. The amount of their screen time, exclusive of school and homework, is growing every year. However, among #tweens and #teens, the regular online time is heavily dependent on the socio-economic status of their family. Currently, tweens from lower-income homes spend online almost six hours every day, which is one and a half hours more than teenagers from US higher-incomes homes.

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