The CEO's Social Media Challenge
Knowing they must do it to succeed and struggling with generational difficulties, CEO’s, which tend to be part of a different generational culture, can sometimes feel as if they have no choice but to confront the reality. A social media presence is essential and not an optional or peripheral aspect of marketing. The way CEOs and top executives deal with this challenge determine the perception that the general public has of them and their company.
https://chiefexecutive.net/the-ceos-social-media-challenge/
