The Digital Experience Is The Human Experience
Members of Gen Z are highly purposeful and cautious when it comes to their personal brand and how they want it to appear online, more so than prior generations. Just as they are increasingly comfortable blending the digital and physical worlds in their own lives, this generation also sees our online reputations merging with offline consequences. While they are the most digital generation in history, Gen Z values distinctly human traits like uniqueness, authenticity, creativity, and purpose. Perhaps that’s why Gen Z is fiercely committed to authenticity when considering the brands they use and buy.
This international study explores three key aspects of Gen Z’s relationship with digital: being online, buying online, and building online. https://lnkd.in/d7qyexe