02 | Choose your channel
SOCIAL MEDIA LEADERSHIP STRATEGY #v2b
You don't need to be present on every channel. You need to choose the ones that are appropriate for you and your strategy. The choice of the platform should be data-driven. Figure out where your target audience is and focus your efforts there. If you are considering thought leadership, perhaps LinkedIn is the right channel for you. It all depends on your strategy. It is not necessary to spread your presence across every channel. Stay focused and consistent.