01 | Find your voice
SOCIAL MEDIA LEADERSHIP STRATEGY #v2b
What do you want to sound like? Your personal brand is a unique and honest perspective. It encompasses experiences, interests, and expertise. You have to be able to communicate with people and be relevant to them. How can you align that with your identity? What kind of voice do you want to have? Do you want to be irreverent? Do you want to be more humourous? Do you want to be thought-provoking?